Keynotes

Keynote: Billing Breakthrough—How to Deliver More Value and Get Paid for It

Tuesday, December 10
8:00 a.m.–9:40 a.m.
The research is in… Client loyalty is declining, buyers are less likely to ask for a referral, and it’s more difficult than ever to be visible in the marketplace. In this presentation, Dr. Lee Frederiksen will share why the solution is not to join the race to the lowest price but instead to increase the perceived value of your services. Attendees will learn what drives value in a client relationship, how to estimate the value clients are receiving, and how to develop a plan to increase the value of their services.

After completing this session, attendees will be able to:

• Identify key sources of client value
• Learn to communicate the value of your services
• Develop a plan to increase the value of your services

Total CPE: 2 hrs
Field(s) of Study: 2 hrs—Business Management and Organization

Who Should Attend:

Any individual who is involved with business development.

Program Level and Prerequisites:

Overview: Learning activity level that provides a general review of a subject area from a broad perspective.

Advanced Preparation:

None

Lee Frederiksen

Lee  Frederiksen

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Keynote: Forensic Accounting—The Interoperability of Valuation & Forensics©

Wednesday, December 11
8:00 a.m.–9:40 a.m.
This session demonstrates tools and techniques that comprise the intersection of valuation and forensics. Virtually all disciplines apply, i.e. contract breach, damages, fraud, intellectual property, marital dissolution, personal injury, valuation, et al will be addressed. The session is constructed to flex, thus matching attendees’ learning objectives.

After completing this session, attendees will be able to:

• Identify matters meriting application of the topics addressed
• Apply techniques to immediate and longer-term topics
• Research sources to strengthen technical arguments and to critique opposition

Total CPE: 2 hrs
Field(s) of Study: 1 hr—Accounting; 1 hr—Auditing

Who Should Attend:

Attendees should possess an innate curiosity for innovative tools, techniques, methods and methodologies that apply in valuation and forensics

Program Level and Prerequisites:

Advanced: Learning activity level most useful for individuals with mastery of the particular topic. This level focuses on the development of in-depth knowledge, a variety of skills, or a broader range of applications.

Advanced Preparation:

None

Darrell Dorrell

Darrell  Dorrell

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